With an ever-increasing number of travellers visiting Merritt every year, we are very excited about our future. We've also been very busy living up to our new designation as the nations Country Music Captial! Merritt has long been known for its' sunny dry climate, laid-back western hospitality and central proximity to Vancouver, Kelowna and Kamloops.

As the destination marketing organization for the City of Merritt, we are committed to working with tour operators and wholesalers, group travel leaders, travel agents and other travel planners to provide the best possible destination marketing services. These services are designed to showcase Merritt and the Nicola Valley as a unique travel destination and to insure a memorable trip for your clients.

Merritt and the Nicola Valley has so much to offer visitors. We want you and your clients to experience the heart of country in the best possible way and are ready to provide assistance with the following:

• Itinerary planning
• Referrals for step-on guides, receptive operators, restaurants, attractions and hotels
• Hotel leads for rate quotes
• Marketing materials: Travel Guides, city brochures, photos and video
• Historic walking tours, The Walk of Stars tour & adventure activities
• Site visits and fam tours